278. The Modern-Day General Store: How Christine Klein of The Vintage Hammer Ditched the Guesswork to Double Her Impact

Starting a retail store without experience didn't stop Christine, owner of The Vintage Hammer, from building two thriving locations and creating a business that's growing year after year. In this episode, she shares how she went from a career in commercial real estate to running what she calls a "modern-day general store," and why learning to trust her retail data completely changed the direction of her business. We talk about finding your best-selling categories, building an incredible team, opening a second location, and why testing new ideas is one of the most valuable skills a shopkeeper can develop. If you've ever felt like you're figuring retail out as you go, Christine's story will inspire you to keep learning, stay curious, and trust that growth comes one decision at a time. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode278 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers