278: Why Gen Z Couples Want Wedding Albums Again

Wedding albums are making a comeback… but maybe not in the way you think 👀In this episode, Kelley sits down with Antonia from Dekora Albums to talk about the shift happening with Gen Z couples and why, despite growing up in an incredibly digital world, they’re craving things that feel REAL, tangible, and personal.From scrapbooking and needlepoint to printed invitations and wedding albums, physical keepsakes are having a moment again. And for photographers, this creates a huge opportunity to not only elevate the client experience, but add another meaningful revenue stream to your business.We’re talking about how Gen Z is changing the traditional wedding album, why personalization matters more than ever, and how photographers can sell albums through STORYTELLING rather than treating them like another add-on.Plus, if the thought of designing albums immediately makes you want to run the other direction 😂 we’re talking about ways to simplify the design process, when to introduce albums to your couples, and why an album sale doesn’t necessarily have to happen before the wedding.Whether you already offer wedding albums or have been wondering if your clients even WANT them anymore, this conversation might completely change the way you think about them.Because digital galleries are convenient.But an album? That becomes part of their family’s story. ❤️Timestamps00:00 - 02:40 | Why Wedding Albums Still Matter in a Digital World02:41 - 07:47 | Gen Z’s Return to Tangible, Personalized Keepsakes07:48 - 11:12 | Selling Albums Through Storytelling & Simplifying the Design Process11:13 - 13:44 | How to Introduce Albums Into Your Wedding Photography Business13:45 - 16:52 | The Rise of Editorial Coffee Table Wedding AlbumsConnect with Dekora Album:https://www.instagram.com/dekoraalbumhttps://www.dekoraalbum.com/The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/