279: (Don't) Blame It On the Algorithm — Create a System for Winning Ads with Jayne Day
from HerBusiness
So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels. Here's what this episode covers: --> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers. --> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results. --> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness. --> Fine-tune your ads for optimal traffic, keeping the end customer in mind. --> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients. --> Master messaging tailored to your ideal clients before launching any ad campaigns. --> Know your numbers—track and measure performance to stay on target. --> Systematically retarget leads to stay visible and bring them back into your funnel. --> How to balance automation with personalised messaging so you don't lose the human touch. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify. Mentioned in this episode: --> HerBusiness Network --> Webonize --> 100 High-Converting Ad Targeting Ideas for Your Business
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