279: Financial Clarity for Solopreneurs | Ahuva Gruen

In this powerful episode of Gratitude Geek, I sit down with Ahuva Gruen — a fractional CFO (that’s Chief Financial Officer, your business’s financial brain!) and financial clarity coach for small businesses. We break down why clarity, not just cash, is the real secret weapon for solopreneurs. Ahuva shares her journey from childhood wig sales and candy hustles to becoming a trusted CFO for growing businesses. We dig into how to price your offerings correctly (spoiler: include all your costs), how to stop underpaying yourself, and why chasing the lowest price is a trap. This episode is your wake-up call — and your roadmap. Connect with Ahuva Gruen: 🌐 Website:  https://www.agfinancialcpa.com/  🎁 Free Resource from Ahuva: Get her guide “10 Biggest Financial Mistakes Businesses Make (and How to Avoid Them)” at http://ahuvacfo.com  🖇️ LinkedIn:  https://www.linkedin.com/in/ahuvagruen/  📝 Show Notes: https://kandasrodarte.com/279  === Love the show? Subscribe, rate, review, comment & share! Join the Gratitude Geek community and stay updated with exclusive content, behind-the-scenes insights, and more. Sign up for our email list here:  http://kandasrodarte.com/subscribe  Support Gratitude Geek Podcast  At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation, and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber, you are part of this mission, and we are honored to have your support. If possible, please help finance the show: http://kandasrodarte.com/support Affiliate Disclosure: Some links in the show notes may be affiliate links, which means I may earn a small commission at no extra cost to you. Thank you for supporting the show! Gratitude Geek is part of the Podmatch Network.  Learn how Podmatch can help you grow your visibility:  http://kandasrodarte.com/podmatch    Learn more about your ad choices. Visit megaphone.fm/adchoices