279. Frank Kochenash of Wunderman Thompson on helping brands thrive on Amazon

Frank Kochenash is President of Wunderman Thompson Commerce North America - a global eCommerce consultancy within the agency. In this episode Frank provides an overview of the agency world, explaining along the way why the term "digital agency" is now considered obsolete, as every aspect of marketing now has a digital component. We dive into the intricacies of what it takes for a brand to thrive on Amazon, and Frank also discusses how the coronavirus pandemic is affecting the world of eCommerce. To learn more, visit: https://www.wundermanthompson.com/service/commerce