#279- How to Kill a Gun Company

Host Brent T. Wheat is joined by Roy Huntington for a no-holds-barred discussion on one of the industry's most pressing issues: the slow decline of great gun companies. From hiring outsiders who don't "get" gun culture, to losing institutional knowledge through generational transitions, and the devastating influence of venture capital — they break down the three biggest threats to the firearms industry. Whether you're a passionate shooter, an industry professional, or a company decision-maker, this conversation offers real talk you won't hear anywhere else.  📌 Topics Covered: • Why hiring non-shooters into leadership roles often fails • How generational hand-offs can kill a company's identity • The risks of selling out to private equity or venture capital • Why passion for the shooting sports still matters -- Have a topic idea or guest you'd like to see in a future episode? Let us know in the comments or email [email protected]. Never miss an episode! Subscribe to our YouTube channel or sign-up for our newsletter (https://gunsmagazine.com/newsletters) to get the GUNS Magazine Podcast delivered straight to your inbox each week.