#279 Missing the Target - Where did Applebee's Go Wrong

When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers.  They didn't connect with the new market and they turned off their loyal fans.   In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their target customers if they want to succeed.  If you want to learn more about defining your target customer, be sure to grab a copy of our target marketing workbook. More than a Few Words is a production of Roundpeg, a marketing strategy firm.