EPISODE · Jan 6, 2026 · 27 MIN
#279 - The Marketing Strategies That Worked (And Didn't Work) in 2025 - And What We're Bringing Into 2026
from Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching · host Kate McKibbin
Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.Strategies Covered:Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.
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#279 - The Marketing Strategies That Worked (And Didn't Work) in 2025 - And What We're Bringing Into 2026
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