279. The Wild Africa Fund. How aviation stakeholders can harness the power of media and influencers to drive awareness of wildlife conservation and attract a new generation of passengers with Peter Knights OBE, CEO

In this episode, I speak to Peter Knights, CEO of Wild Africa Fund. https://wildafricafund.org/ Together, we discuss the organization's mission to popularize conservation across Africa and engage local communities through media and influencers. Takeaways: The Wild Africa Fund aims to popularize conservation across Africa and engage local communities through media and influencers. Tourism plays a crucial role in wildlife conservation and economic development in Africa. Partnerships with airlines and airports allow the fund to create bespoke content that promotes wildlife conservation and tourism. The aviation industry can contribute to efforts to combat wildlife trafficking and promote sustainable tourism in Africa. Follow Wild Africa on Instagram Follow Wild Africa on facebook