279: To Niche or Not to Niche

In this episode, I discuss the critical importance of defining a niche in the mortgage industry, because without a clear niche, brokers risk becoming irrelevant in a crowded market. I explain the need for specialization, the pros and cons of various strategies, and the significance of building a brand around personal strengths. ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***