279: Why integration of social media and SEO matter - a chat with Elaine Lindsay

Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated. Find her at https://www.troolsocial.com/ On Twitter: https://twitter.com/troolsocial Articles mentioned on the show: Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/  Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/ Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/