#28 Anke Drewicke & Dr. Christian Bachem

What this episode covers

Olli & Martin treffen auf ein äußerst spannendes Duo aus Praxis & Wissenschaft: Congstars Marketing und Sales Director Anke Drewicke, die mit vergleichsweise geringen Ressourcen nachhaltige Erfolge baut, und Marketingstrategie-Berater und pragmatischer Wirkungsforscher Dr. Christian Bachem, der das digitale Ökosystem in Deutschland – buchstäblich von Beginn an – aktiv mitgestaltet.In der Folge diskutieren sie zu viert, wie Unternehmen mit pragmatischem Fokus auf Markenstärke, Datenanalyse und konsequente Kundenzentrierung widerstandsfähige digitale Geschäftsmodelle formen.Key Takeaways:→ Starke Marken machen resilient.→ Digitale Konsumentenerwartungen werden branchenübergreifend geprägt.→ Branding und Performance gehören untrennbar zusammen.Mit freundlicher Unterstützung von PAYBACK.LinkedIn:→ Anke Drewicke→ Dr. Christian Bachem→ Olli Busch→ Martin Boeing-MessingKeywordsMarkenstärke, Resilienz Omnichannel, Kundenzentrierung, Radikaler Fokus, KI-Einfluss, Datenbasierte Prognosen, Effektive Strategien, Wertorientierung, Digital Mindset, EntscheidungsmutFoto Anke: johnnyjohnsonFoto Christian: Fotostudio Charlottenburg Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of asap:digital?

This episode is 52 minutes long.

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This episode was published on January 15, 2025.

What is this episode about?

Olli & Martin treffen auf ein äußerst spannendes Duo aus Praxis & Wissenschaft: Congstars Marketing und Sales Director Anke Drewicke, die mit vergleichsweise geringen Ressourcen nachhaltige Erfolge baut, und Marketingstrategie-Berater und...

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