28 - Breaking Down Self-Reported Attribution PART ONE
An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "28 - Breaking Down Self-Reported Attribution PART ONE" was published on April 8, 2022 and runs 33 minutes.
April 8, 2022 ·33m · Stacking Growth | The B2B Marketing Podcast
Summary
In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!
Episode Description
In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!
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