28. Callum Armstrong: The Four-Step Fishing Method For Reeling in Better Leads

Love the show? Send us a message to get featured in one of our future episodes.Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.On today's episode, we cover:Callum's favorite brew (01:27)4 step method for getting your content right (02:26)Getting the most value out of content marketing (09:07)How Conservation Amplified is making biodiversity conservation mainstream (13:32)Callum's hot take on how brands are communicating with customers (18:08) Final thoughts and takeaways (20:38)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow CallumFollow Callum on LinkedInVisit www.pasteandpublish.comListen to Conservation AmplifiedFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show