#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub. What you’ll learn in this episode: Marketing attribution model at CoachHub Getting started with a marketing attribution model Tech stack & CRM set up for attribution models You can find more information about Daniel here: https://www.linkedin.com/in/danielfoulkes/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction (00:05:10) Sales & Marketing alignment (00:09:13) Marketing attribution model (00:15:45) Getting started with an attribution model(00:23:45) Limitations of attribution models (00:29:38) Tech stack & CRM set-up (00:41:50) Final advice