#28- De Lacoste à Fusalp : comment Sophie Lacoste a su se réinventer

from Skills · host Nadia Marouani

René Lacoste a fondé l’une des plus grandes marques françaises.Sophie Lacoste a grandi dans cet héritage.Puis la famille décide de vendre la maison LacostePour beaucoup, cela aurait été le début d’une traversée du désert.Une période de doute.De nostalgie.De perte d’identité.Pas pour elle.Sans nostalgie du passé, Sophie Lacoste regarde devant.Et très vite, elle rachète une marque presque oubliée : Fusalp.Douze ans plus tard, Fusalp est devenue une référence du ski chic français,avec plus de 60 boutiques dans le monde et près de 60 millions d’euros de chiffre d’affaires.Sophie m'explique comment elle a su redonner vie à cette marque en misant sur l'innovation, l'esthétique et une vision internationale ambitieuse.Mais cet épisode ne parle pas seulement de succès.Il parle de :ce qui se passe intérieurement quand une page se ferme,comment on prend une décision quand il n’y a plus de cadre,comment on se réinvente Une conversation directe, humaine et stratégique sur l’art de décideret le courage de recommencer.Un épisode pour celles et ceux qui traversent un moment de basculeet doivent écrire la suite.xxxxHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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#28- De Lacoste à Fusalp : comment Sophie Lacoste a su se réinventer

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