#28 Five Proven Lead Gen Channels: How to Choose, Sequence, and Scale

from $100K Playbook with Mike Koziol · host Mike Koziol

Welcome to the $100k Playbook with Mike KoziolA concise, no-fluff overview of the five core client acquisition channels—paid ads, referrals, strategic partnerships, organic inbound, and organic outbound. Learn pros/cons, when to use each, how content boosts every channel, and why cold outreach is the fastest path to clients in 6–12 weeks. Plus: the “conveyor belt” model and tactics to compress touchpoints with workshops and resources.Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziolDownload the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes ❤️ and share with othersTags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability

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This episode was published on September 26, 2025.

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