EPISODE · May 22, 2026 · 39 MIN
28 How shame hijacks our financial future
from Not Just Money · host notjustmoneypodcast
We know that our decisions can be driven by our emotions, good and bad. In today’s episode our hosts are going to look at the triad of emotions that can take us to some really dark corners – embarrassment, guilt and the big kahuna, shame. First, defining these separate but related emotions is critical to understand how they impact us and ultimately how they can derail our financial futures. What we internalize as our truths and as our identities can shape how we manage and view money. Second, Doretta and Li talk about how these emotions get translated in a financial context. How they show up in our financial decisions and what red flags to look out for. Finally, it’s about how we rewire and rewrite the story so we can all retire rich.
What this episode covers
We know that our decisions can be driven by our emotions, good and bad. In today’s episode our hosts are going to look at the triad of emotions that can take us to some really dark corners – embarrassment, guilt and the big kahuna, shame. First, defining these separate but related emotions is critical to understand how they impact us and ultimately how they can derail our financial futures. What we internalize as our truths and as our identities can shape how we manage and view money. Second, Doretta and Li talk about how these emotions get translated in a financial context. How they show up in our financial decisions and what red flags to look out for. Finally, it’s about how we rewire and rewrite the story so we can all retire rich.
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28 How shame hijacks our financial future
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