28. How to Leverage Storytelling as a Competitive Differentiator w/ Jo Johnson

On this episode, we welcome Jo Johnson to the program.  Jo is known in Australia and Worldwide as the Content Coach.  She turns Experts into Thought Leaders - one story at a time.   She raises the visibility of entrepreneurs and small business owners through using the art of storytelling.  Aligning your Brand values with effective storytelling is a powerful combination that can energize your customers to take action. In our really informative conversation, Jo breaks down what, why, and how to incorporate storytelling into all aspects of your business.