28: John Jantsch of Duct Tape Marketing

John Jantsch shares marketing advice for life story professionals Turns out, marketing a life story business isn't so different from marketing any other kind of business. John Jantsch of Duct Tape Marketing explains some basic principles that will help you connect to potential clients. Among topics we discuss are: The importance of identifying the client's problem and how you're going to help solve it Systemitizing your marketing efforts [Hint: A robust marketing plan isn't just for big companies!] Helping people understand WHY they want the project we're offering them Breaking through a storyteller's resistance to having a book done about their life The conversation can deepen the relationship between aging parents and their children." Nuts and bolts of online marketing We may spend most of our time talking face-to-face—or over the phone—to prospective clients, but that doesn't mean we can neglect our online presence. John shares some steps that we should incorporate into our overall marketing strategy, actions specific to local businesses wanting to get the word out to their community (that's us!). People don't really want to know how to do something. They just want to know that you know how." Google's Small Business Universe Okay, technically that's a Duct Tape Marketing term, but it makes sense. The vast majority of people looking online for personal historians and life story professionals will be typing their search into Google. And Google wants to help us help them. John mentions a few (free!) tools that can help land us that coveted "above-the-fold" spot on the search results page, including: Google My Business Google Maps If you enjoy the interview, please help others find us by leaving a review on iTunes.   Now go out and saved someone's story.   Links and stuff: Duct Tape Marketing Google My Business