#28 Le podcast B2B comme levier d'influence sur un marché Grands Comptes : retour d'expérience de Napta, avec Estelle Barthès

from Squeeze & Scale · host Spicy Lemon

Napta s'adresse à une niche ultra-fermée, avec des cycles de vente longs et des décideurs difficiles à atteindre : les cabinets de conseil, ESN et sociétés d'audit.Un marché hautement complexe dans lequel il est difficile d'émerger en tant que startup.Alors en 2023, Estelle fait all-in sur le podcast. Elle lance “Consulting Insiders” avec un double objectif : 1) créer du lien avec des décideurs inaccessibles, 2) produire du contenu Thought Leadership at scale.3 ans plus tard, l'émission est devenue une référence. À tel point que prospects qui ignoraient les commerciaux demandent à participer au podcast Dans cet épisode, Estelle Barthès (Head of Brand) explique comment le podcast est devenu un levier de notoriété, de thought leadership et d'ouverture commerciale sur un marché Grand Comptes particulièrement exigeant. Au cours de cet épisode :Pourquoi une audience de niche est un avantage pour un podcast B2BComment convaincre son CEO de lancer un podcastComment recruter des invités grands comptes dès la première saisonPourquoi le podcast est un levier d'ouverture commerciale sous-estiméComment transformer ses invités en ambassadeurs de marque 📕 Ressources et mentionsElevenLabs : outil de doublage audio pour décliner le contenu à l'international❤ Pour soutenir ce podcast en moins d'une minute : 1 - Notez Squeeze & Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça nous aide à gagner en visibilité pour vous offrir d'autres épisodes passionnants ! 📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous ici. ☎ Pour nous contacter ou nous suivre sur les réseaux :Site internet : Spicy-lemonSpicy LemonLinkedin : LinkedinSpicy Lemon | LinkedInYoutube : YoutubeSpicy LemonHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

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#28 Le podcast B2B comme levier d'influence sur un marché Grands Comptes : retour d'expérience de Napta, avec Estelle Barthès

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