#28 Leading with purpose - Ella Davidson on life, work culture and being in flow

Send us Fan MailToday’s guest is Ella Davidson – founder of The Book Publicist, mum of three, country girl at heart, and someone who’s deeply passionate about the power of purpose.In this episode, Ella shares the pivotal moment during the pandemic that forced her to stop and reflect. With 90% of her clients gone almost overnight, and three young children at home, she had a decision to make: pause everything—or find a new way forward. She chose purpose. Her team reshaped the way they worked, launched new affordable PR packages, and continued to amplify the voices of authors whose words offered comfort, guidance, and healing in uncertain times.But this conversation goes much deeper than just business. We explore the idea of making work fit around life—and not the other way around. For Ella, work is a huge part of her identity and excitement, but she also believes that people do their best work when they feel trusted, listened to, and safe to be their whole selves. It's not just about productivity—it’s about joy, authenticity, and connection.We talk about what it really means to lead with purpose, to build a team culture rooted in happiness and trust, and the importance of stepping away from the constant thinking to reconnect—with nature, with people, and with ourselves.This is an inspiring, grounded conversation about building a business that flows, creating space for meaning, and leading in a way that feels true. Ella Davidson Founder & Director e: [email protected] Inwww.thebookpublicist.co.ukPR agency for Non-fiction Books & Experts For your opportunity to win a LIVE coaching call with Josephine submit your 5star reviews on Spotify and Apple Music and send screen shots to [email protected] are announced on the 1st of every monthSupport the show