#28 - Loyalty Programm, -Netzwerk oder beides? - Insights und Quick Wins mit Lisa-Marie Oehl von der DeutschlandCard

from Kunde ist König - Der CRM & Loyalty Podcast · host Florian Suckfüll von minth

In dieser Folge ist Lisa-Marie Oehl, die Senior E-Commerce Managerin der DeutschlandCard zu Gast.Wir haben gemeinsam darüber diskutiert, wie man eine gute Post Purchase Experience aufbaut und geben verschiedene Tipps für E-Com Brands die voll mit CRM & Loyalty durchstarten möchten. Beispielsweise gehen wir darauf ein wieso die "Drive to 2nd Purchase Strecke" der wichtigste Quick Win aus ihrer Sicht für jedes Start up sein kann.Im Hauptteil besprechen wir dann, wann es Sinn macht einem Loyalty Netzwerk wie der DeutschlandCard beizutreten, ein eigenen aufzubauen, oder beides zu kombinieren.Wenn dir diese Folge einen Mehrwert gebracht hat, abonniere unseren Kanal, damit du auch in Zukunft keine weiteren Insights mehr verpasst.Wenn du Fragen hast, oder Gäste empfehlen möchtest, dann schreibe mir gerne auf LinkedIn▶ https://www.linkedin.com/in/florian-suckfuell/Wenn du mit Lisa in Kontakt treten möchtest, findest du hier ihr LinkedIn Profil:▶ https://www.linkedin.com/in/lisa-marie-oehl-085426207/Und wenn du das Ganze auch mit Bild sehen, oder mehr zum Theme Kundenbindung erfahren möchtest, folge unserem YouTube-Kanal▶ https://www.youtube.com/@minth_io

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This episode was published on June 4, 2024.

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