#28 Marketing with college athletes, Future of online car sales, Brewing auto lending issues, Creativity in an unsexy business | Rick Ricart, President of Ricart Automotive

This episode is brought to you by: ⁠⁠KEYper Systems⁠⁠ - Key Management Simplified. Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive. Interested in advertising with CarDealershipGuy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here 00:00 - Intro 02:40 - The Ricart Family & Rick’s background 08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness) 12:29 - Marketing, media, crafting company culture 19:46 - Ricart’s unique business model  28:30 - Ricart’s fastest-growing division  35:03 - Optimizing the online buying experience 50:02 - Lending, negative equity, repossessions 54:00 - Rick’s marketing idea that didn’t get picked up 56:55 - Inside look at OEM politics and EV rumors 1:01:40 - How manufacturers will change and adapt to new market trends 1:08:00 - Software and investing in the future  1:14:19 - Wrapping up Follow Rick: @RickRicart on X. Rickart Automotive's website. Check out ⁠⁠⁠⁠⁠⁠the website⁠⁠⁠⁠⁠⁠ for more and follow me on X ⁠⁠⁠⁠@GuyDealership⁠⁠⁠⁠! This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.