#28: MLSE, Sobeys & Second Harvest on Purpose-Driven Partnerships

Join Brand Boutique Elite and Jessica Chinyelu on How to Secure Partnerships or Sponsorships to Fund Your Dreams    Check out the Brand Boutique Elite Podcast here: https://bit.ly/brandboutiqueelite Jessica Chinyelu is the creator of the Sponsored and Secured, a program that helps organizations grow their sponsorship revenue in a systematic and reliable way. She teaches you how to craft win-win relationships through her proven methods that have transformed the way global influencers and organizations increase cash flow.   Her desire to teach people corporate sponsorship and activation strategies began with creating the annual sold out, Woman of Purpose Conferences. She secured over six figures in sponsorship to host these events. This led to numerous influencers and event curators seeking her expert advice and knowledge on how they could do the same.   An in-demand Sponsorship Consultant, Coach, Influencer Income Strategist, and Speaker, Jessica has worked with companies such as H&R Block, Herbal Essences, Kroger, Wal-Mart, Reebok, Methodist Health Systems, and Brinker International to name a few.   Her clients and students have been sponsored by Cricket Wireless, Toyota, Origin Bank, Compassion International, Microsoft, and many more.  Jessica has been featured on BuzzFeed, DailyMail UK, Cosmopolitan, ABC News, Good Morning Texas, XONecole, and many more media outlets. About the Host: Farhana Cannon, Global Social Media + Brand Expert Farhana has a 15-year in-depth resume that includes numerous B2C lifestyle and luxury brands as well as B2B companies. Her specialty in social media marketing strategy, content creation, influencer marketing, branding, and events, brings a unique and profitable outcome to all of her campaigns. Farhana has taught courses on best digital marketing practices at Bunker Hill College, and has spoken at numerous industry events around the world. She is also a speaker with Powerteam International and speaks on stages with Bill Walsh. She is currently on a national tour with The Small Business Expo, leading an Instagram Marketing Workshop.

On this episode,  SVP and Head of Marketing at Computershare, Rachel Young,  shares insights on how to produce revenue by being on the front lines talking to your customers, understanding who your influencers are, and most importantly, creating a strong partnership between your marketing and sales teams.   

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements.Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what should be avoided?

In this video Courtney Stephen breaks down the strategies pro sports franchises use to make millions and billions in revenue. Those strategies include: Premium Experiences Consumable Products Merchandise Sponsorship Marketing Marquee Events