Influencers of Sponsorship Marketing - a Roth Revenue Podcast
Description
Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.
Details
Language:
en
Release Date:
08/22/2020 05:34:37
Authors:
Gavin Roth
Genres:
business
Episodes
#49 - Pierre Arsenault - CEO, U SPORTS
Release Date: 3/5/2025
Duration: 54 Mins
Authors: Gavin Roth
Description: Hey folks, Gavin Roth here with another episode of the Influencers of Sponsorship Marketing My featured guest is Pierre Arsenault, CEO of U SPORTS. The U SPORTS brand was unveiled on October 20th, 2016, to recognize more than 118 years of history. The organization’s goal is to give student-athletes and national championships the visibility, appreciation and reward they deserve. After an exhaustive search, the board hired Pierre in 2022 to lead the organization. After spending an hour with Pierre, you get the sense they found the right leader. If Pierre chooses to release a memoir about his career in the business of University athletics, my recommended title is: Embrace the Hussle. In this episode, you’ll hear Pierre convey that message along with his mandate and what excites him about the future of university athletics in this country. We also discuss his career journey, his mentors, a few important partnerships and some wonderful professional development advice. Insightful and inspiring. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com #sportsbiz #mentorship #sponsorshipmarketing #professionaldevelopment #corporatepartnerships #studentathletes
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#48 - Katherine Henderson - President & CEO of Hockey Canada
Release Date: 11/26/2024
Duration: 56 Mins
Authors: Gavin Roth
Description: Hey folks, Gavin Roth here with another episode of the influencers of sponsorship marketing It’s been about a year since my last episode. Let’s just say, work life has gotten in the way of my passion projects. But thrilled to say I’ve been asked by a number of industry friends when I’ll be releasing new episodes. So here we go. My first guest of the new season is Kathy Henderson of Hockey Canada. If Kathy Henderson were a hockey player, she’d likely be a one of those smart, reliable centres… plays a 200-foot game, back-checks, gets teammates involved…great in the locker room and in the community. You know the type. That’s the vibe I got after spending an hour chatting with her. In September 2023, the devoted hockey mom and high-level sports exec became the first female president and CEO in Hockey Canada’s history. Since then, Kathy has thoughtfully worked with the vast network of stakeholders guiding our treasured game to chart a new course that will ensure hockey becomes more inclusive and safer for all participants at all levels. We discussed Kathy’s career journey and how she pivoted from CPG exec to sports business exec Her mentors and views on mentorship Her mandate at Hockey Canada – much of it summarized in the recently released paper entitled BUILDING THE FUTURE OF WOMEN’S AND GIRLS’ HOCKEY We discuss some of her favourite partnerships And she gives fantastic professional development advice. Insightful and inspiring. I left with a sense that hockey is in great hands. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#47 - Mike Morreale - Commissioner & Co-Founder at the Canadian Elite Basketball League
Release Date: 10/11/2023
Duration: 59 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. I love talking to athletes. Especially the successful ones. And no, not in a creepy fan-boy way. When you spend time with elite athletes, you can’t help but notice what made them that way – their passion, tenacity, drive, competitiveness, work ethic, self-awareness. Mike Morreale – former CFL star and current Commissioner of the CEBL – checks all those boxes. We caught up just after Labour Day, 3 weeks after the culmination of the CEBL’s 2023 campaign – their most successful to date with expansion to 10 teams and a new broadcast deal with TSN. It was also a few days after the CFL Labour Day Classic between the Argos and Ticats. You see… Mike played (and starred) in his share of Labour Day Classics. He actually suited up for both his hometown Tiger-Cats AND their fierce rivals down the QEW. But this year, he had his feet up at home and enjoyed it on the tube. We talk about his days in the CFL where he won 2 Grey Cups and numerous awards. How being a goalkeeper in soccer prepared him for a 12-year career as a receiver in the league. And how his CFL experiences (both as a player and with the CFLPA) set the foundation for his current role running Canada’s only professional basketball league. Mike shines a light on Richard Petko and Ron Foxcroft – 2 men whose belief and support helped Mike build a successful second career. He takes us into a week in the life of a pro sports commissioner. On the corporate partnership front, we discuss how Mike and his colleagues had to sell a vision to brands before the first basket was scored. And the partnerships that have been - and will be - so instrumental to the league’s success. Including a new one with Canadian data insights firm, StellarAlgo that will help the CEBL engage their fans and partners in a more strategic and effective way. And we wrap with great professional development advice centred around self-awareness and relationships. You’ll leave informed and inspired. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#46 - Mike Armstrong – Chief Marketing & Communications Officer, Juventus Football Club
Release Date: 8/25/2023
Duration: 74 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. For this episode, we head across the pond to Italy. More specifically, to beautiful Turin. And even more specifically, to the headquarters of iconic Juventus FC. I caught up with their Chief Marketing & Communications Officer, Mike Armstrong – good Canadian lad who was recruited by the organization 2 years ago. Mike’s career path is super impressive with marketing and strategy roles at leading brands like Kraft, Anhauser-Busch InBev, CBC, Google, and OverActive Media Group. We cover lots of ground in our chat, including his career path, what motivated it and some of the highlights along the way. We spoke about some of the folks who mentored, supported him, and what led to the incredible new opportunity with Juventus and how that decision was made. Mike discussed working in a new culture, learning a new language. We lean in on his mandate at Juventus and how attracting fans to football today differs from previous eras. On that note, Mike shares insights into the newly developed Juventus Creative Lab and some of the cool content coming out of it. He also speaks about some of the innovative new content ventures that have caught his eye – including the work Dan Porter is doing at Overtime, and Julie Urhman at Angel City FC. Plus partnerships he’s noticed with fellow European football giants PSG and FC Barcelona. And we wrap with terrific professional development advice. You’ll leave informed and inspired. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#45 - Leah MacNab - Senior Vice President & Managing Director, NBA Canada
Release Date: 7/7/2023
Duration: 59 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Unless you were living under a rock over the past couple of months, you are aware that the WNBA invaded Toronto in May. What you may not have known is the origin story of how that event came to be. We have Leah MacNab’s son to thank in part. Leah shares that story and so much more in this fascinating and wide-ranging chat. We cover how Leah landed a role with the NBA and has worked her way up from coordinator to Senior Vice President & Managing Director. Including an amazing story of what inspired her to pursue a job at the NBA and how she wore down Dan MacKenzie until he eventually hired her. A deep dive into her role and what excites her about the future Her mentors… with a shoutout to … Dan MacKenzie, Stacey Allaster, Cheri Bradish, and her team. Lessons learned in her current role, with a focus on Leah’s growth as a people manager and how that was put to the test during the pandemic. Insights into some of the NBA Canada campaigns, events and partnerships – such as: - The NBA 75th anniversary marketing campaign - NBA Creators presented by Microsoft, shining a light on BIPOC creators - Insights into how and why partners got behind the WNBA game – including Tangerine, DoorDash, Air Canada, Sport Chek & Canada Goose We discuss Canadian Tire’s bold pledge to increase their investment in women’s sport. Plus, the state of women’s sports and how corporate partners are helping build the future we want to see. And we wrap with wonderful professional development advice, including the value of surrounding yourself with diversity of background and of opinion. Leah is dogged, thoughtful, self-aware, humble and very impressive. I particularly love how she prepares for opportunities – whether a new role or a new event. You’ll leave informed and inspired. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#44 - Alyson Walker - Chief Commercial Officer, OverActive Media Group
Release Date: 6/5/2023
Duration: 60 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Spend a few minutes in Alyson Walker’s orbit and you can’t help but be impressed. If I were to distill her many hallmarks down, I’d say Drive, Tenacity, Courage and Smarts. So it should come as no surprise that she has ascended to the Chief Commercial Officer seat at one of the gaming industries most dynamic organizations. Her journey has been full of cool twists and turns, including a stint in the travel sector, and stops at CHUM, the 2010 Olympic Media Consortium, the COC and MLSE. We were colleagues on the 2010 games where I often relied on Alyson to help sell through digital content integration opportunities to the likes of Bell, McDonald’s, GM, Purolator and more. We cover lots of ground in our chat, including: How Alyson landed a role with the 2010 Olympic Media Consortium and how she was part of a dynamic team that drove innovation in digital content and sponsor integration. Her mentors – shoutout to Chris Overholt, Maryann Turke and Stacey Allaster (great story btw of how she pursued Stacey for mentorship). Deep dive into her move to OverActive, her mandate and the opportunity to grow and learn around IPOs and new venues. Insights into some of their partnerships with the likes of Bell, Red Bull and TD. What excites Alyson about the future, including emergence of women in the esports world and industry consolidation. We even touch on her days playing Ultimate Frisbee at the highest levels (trust me… google her) and how she was able to blend elite athleticism with her natural leadership skills. And talks of maybe coming out of retirement for a final run? Plus her role with WISE – a group aiming to help women in the sport and event sector reach the senior executive ranks. And a masterclass on professional development, including the importance of storytelling and how women should stop saying “sorry” in the workplace. You’ll leave informed and inspired. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#43 - Adam Mitchell – CEO, SponsorPulse
Release Date: 5/9/2023
Duration: 52 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Adam Mitchell is the kind of person who swings into action when he isn’t happy about something. He resented the fact that over $100b was spent on sponsorship globally without a reliable common currency. That’s what inspired him and his colleagues to start SponsorPulse. Adam’s journey included stops at Labatt, Kraft the CBC – all preparing him for the role he’s in today as CEO of a leading consumer insights firm Accordingly, this episode is loaded with insights and perspectives: The importance of blending gut instincts with supporting data and insights. How consumer data - determining what consumers care about - is the great equalizer. How data supports the strength of the national women’s soccer team. A unique view on how to structure long-term partnership deals. How properties are adopting a deeper commitment to insights-driven selling. The risk of value banks. And, how cause properties deliver exceptional brand impact and ROI to their partners. Adam shares trends that are catching his eye and great professional development advice around personal values. And the perils of spending too much time on LinkedIn. You’ll leave informed and inspired. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#42 - Brent Barootes – President & CEO, Partnership Group
Release Date: 3/30/2023
Duration: 73 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ If you want to get Brent Barootes going, ask his opinion on Toronto being the quote unquote centre of the universe. And ask him to talk sponsorship marketing. Brent is an author, a sought-after speaker and one of the top sponsorship thought leaders in the country. We’ve been threatening to do an episode together for while and the stars finally aligned. We discuss his cross-country career journey – including stints in the hospitality sector, salmon farms, nightclubs and radio stations. We focus on his time selling sponsorships on the Calgary Flames radio broadcasts, where he helped charities and other groups promote their brands. During that time, Brent noticed a gap in the market and started the Partnership Group. Brent mentions the people that inspired him along the way – including a cool story about one early adversary who became a mentor and friend. Insights into some of the partnerships Brent has been involved, with a focus on municipality naming rights success stories in small towns like Summerside, PEI, and Morinville, Alberta. Brent shines a light on the new Jumpstart partnership with Clareview Rec Centre in Edmonton. He then shares insights into sponsorship marketing trends – including: The rise of purpose-driven partnerships, the way brands and properties band together in times of economic uncertainty, the intersection between technology and data, and an example of how data and technology can be applied to help charities like Crohn’s & Colitis and the MS Society fundraise and target partners. We wrap with awesome professional development advice. And his answer started with a question… a deep, philosophical question. You’ll leave informed and inspired. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#41 - Nathalie Cook – Champion of Women's Sports
Release Date: 3/8/2023
Duration: 45 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing (https://rothrevenue.com/), sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/. As we celebrate International Women’s Day on March 8th, it’s hard to think of a more appropriate guest than Nathalie Cook – a leader in the sports marketing space and a driving force in the movement for gender equality and investment in women’s sports. What a career… with stops at IMG, the Special Olympics, the 2010 and 2012 Olympic Media Consortium, Bell Media – where she became the first female VP and TSN - President at Cimoroni & Co., Chair of Canadian Women & Sport. She even has an award named after her - The Nathalie Cook Canadian Women & Sport Disruptor Award. I’m proud to call her a friend and former colleague and it was great to chat with her. We discussed her career journey; the people who inspired her along the way – very telling answer to this question. She gives insights into some of the sport partnerships she has been involved with. We dive into the work Nathalie is doing with Canadian Women & Sport | Femmes et sport au Canada and Project 8 Sports Inc. around investing in women’s sports and the development of Canada’s first professional soccer league. Nathalie then shines a light on other female leaders in sports and business. What a cool list of names. Many the next gen of leaders in this country. And we wrap with awesome professional development advice – so succinctly summed up in one word… I’ll let you listen to find out what that word is. You’ll leave inspired. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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#40 - Michael Downey – President & CEO of Tennis Canada
Release Date: 2/12/2023
Duration: 57 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com Canadian Tennis is having a moment. It’s actually been having a moment for the better part of the past decade. So, I tracked down the man tasked with stewarding the development and growth of the sport – Michael Downey. Michael’s resume is beyond impressive, with stops at Labatt, MLSE, Molson, the Lawn Tennis Association in Britain and Tennis Canada – where he is serving his second stint as president & CEO. We discussed Michael’s career journey, the people that made an impact on him along the way and his proudest accomplishments. By the way…I loved the way he answered that last part. We also discussed his move to England between stints at Tennis Canada, what he learned, how he changed vs his first term at Tennis Canada and some cool insights into Wimbledon – one of the truly iconic global events. Michael shared insights into the partnerships Tennis Canada has with the likes of National Bank, Rogers and Sobey’s and how they are working together to leave a legacy in communities and grow the sport of tennis. And we wrap with some wonderful professional development advice. As a life-long fan of the sport, it was a personal treat to chat with this dynamic and accomplished leader. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
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#39 - Keith Pelley – CEO, DP World Tour
Release Date: 9/19/2022
Duration: 63 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Elevent, makers of sponsorship software that track, evaluate and manage all requests for partnerships. Learn more at Elevent.co Keith Pelley is inarguably one of the most accomplished sports media and sports marketing executives in the world. Appropriate given his role as CEO of the DP World Tour (formerly the European Tour and headquartered in the UK) takes Keith across the globe as he stewards the 2nd largest professional golf tour on the planet. Impressive doesn’t begin the describe his career journey – with stints as president of TSN, the Toronto Argonauts, Canada’s Olympic Broadcast Media Consortium, Rogers Media, and now the DP World Tour. I’ve had the pleasure of working with him - and for him - on a few occasions and can say without hesitation that he possesses an unrivalled work ethic and passion for whatever he does. For this episode, I caught Keith at his home outside London, England to discuss his career journey, his current mandate at the DP World Tour and some of his many career accomplishments – i.e. Taking the former European Tour to new commercial heights through partnerships with DP World and Rolex… creating Friday Night Football at TSN… taking on the monumental task of producing and commercializing the coverage of the 2010 Olympics, and more. A few fun stories sprinkled in as well. It was a fun, inspiring and insightful chat. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
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#38 - Bobby Sahni – Co-Founder & Partner at Ethnicity Matters
Release Date: 6/8/2022
Duration: 63 Mins
Authors: Gavin Roth
Description: Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Elevent, makers of sponsorship software that track, evaluate and manage all requests for partnerships. Learn more at Elevent.co Bobby Sahni is a champion of diversity and growth. And while that could sound lofty, he has the credentials to back it up. Bobby is a leading Canadian authority on ethnic marketing. Together with partner Howard Lichtman, he founded Ethnicity Matters in 2013 – a multicultural marketing agency dedicated to helping companies drive growth by catering to the unique preferences of multicultural communities across Canada. Prior to launching Ethnicity Matters, Bobby was instrumental in spearheading multicultural marketing initiatives, thought-leadership and successes at Rogers, ICICI Bank and the Ontario Lottery and Gaming Corporation, Canada Post and Star Media Group. He is also a sought-after speaker who guest-lectures at Canadian universities and delivers keynote addresses across North America. We cover a lot of ground in this episode: - Bobby shares his career journey. - His views on the changing demographic profile of Canada and how brands should approach multicultural marketing. - Some of the work Ethnicity Matters is doing to help sports and entertainment properties attract new audiences. - The personal mission Bobby is on to promote inclusivity in hockey as a passionate hockey fan and a newly appointed Hockey Canada board member. - And as always, a couple rabbit holes like toilet paper and Michael Jordan – separate stories. It was a fun, inspiring and insightful chat. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
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#37 - Nic Sulsky – Chief Commercial Officer at PointsBet Canada
Release Date: 5/9/2022
Duration: 78 Mins
Authors: Gavin Roth
Description: Nic Sulsky is not short on passion, enthusiasm, and opinion. He also knows the iGaming space as well as anyone… anywhere. Combine those two and you can see why PointsBet – an Australian-owned sportsbook operator – tapped Nic to lead their sales and marketing efforts in Canada. You see, PointsBet entered the Ontario sportsbook waters at a disadvantage to their rivals when the government opened the coveted Ontario market to licensed and regulated operators on April 4 of this year. Their pockets weren’t as deep, and they didn’t have an existing database to convert to paying bettors. So Nic and his team had to be crafty. A couple pillars they leaned on heavily were sponsorships and influencer marketing, quickly snapping up deals with Curling Canada, Alpine Canada, the Trailer Park Boys, NHL Alumni Association and – most recently – MLSE. All part of Nic’s strategy to build a brand wrapped in the Canadian flag. In our chat, Nic shares that strategy and his views on the Ontario sports betting market. We also stepped back and revisited his time as president of the popular disruptor daily fantasy brand, Monkey Knife Fight (any Simpsons fans out there?). A brand that in less than 3 years got purchased by Bally’s for $90 million. The sports betting business in Canada has never been hotter and Nic is the perfect guest to discuss it with. Some terrific insights, fun stories… and even an explanation of how one can be both a Habs fan and a Leafs fan at the same time. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com.
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#36 - Jacquie Ryan – Chief Brand & Commercial Officer at the COC
Release Date: 1/7/2022
Duration: 63 Mins
Authors: Gavin Roth
Description: Jacquie Ryan was destined to end up in her current role as Chief Brand & Commercial Officer of the Canadian Olympic Committee. From growing up in an Olympic family to working as a ski instructor to an internship at a top sports marketing agency, to leading the Olympic portfolio at RBC, and reshaping the philanthropy and sponsorship portfolio at Scotiabank. Yes, Jacquie landed in the perfect role. We discuss that journey, some of the more noteworthy sponsorship initiatives she has worked on – think Olympic Torch Relay and Scotiabank/MLSE – her mentors and views on leadership. We also discuss how that leadership was put to the test over these past 2 years and how the COC emerged in great shape. And we wrap with a look ahead to Beijing 2022 and some terrific professional development advice. I’ve wanted to have Jacquie on the show since I started my podcast and it was worth the wait. A wonderful chat with an inspiring leader. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#35 - Pat O’Brien - Manager, Sponsorship & Strategic Partnerships at The Calgary Stampede
Release Date: 9/28/2021
Duration: 64 Mins
Authors: Gavin Roth
Description: I’m back from a summer hiatus and thrilled to welcome Pat O’Brien onto the show. You may know Pat from the trademark cowboy hat he proudly wears to industry events. He’s a great guy who embodies the spirit of the property he has worked at for the past 16 years – the iconic Calgary Stampede. We discuss how Pat landed the role as Manager of Sponsorship at the Stampede and who inspired and supported him along the way. We cover how the Stampede plays a crucial role in the Calgary community and how they aligned with their sponsors to lift the spirits of the community during the heart of the pandemic in 2020. Pat shares some of their proudest accomplishments over the challenging last 18 months and how they enthusiastically welcomed fans back this past summer. Some great insights and inspiring stories. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#34 - Nick Marullo is Revolutionizing Virtual Fan Engagement
Release Date: 5/25/2021
Duration: 45 Mins
Authors: Gavin Roth
Description: In this episode I catch up with Nicolas Marullo, CEO of Cinco. For 19 years, Nick and his team at Cinco have been at the forefront of experiential marketing. So it came as no surprise to me when I learned of his virtual experiential marketing platform called xSpace. Nick gives the lowdown on how xSpace came to be…why it is so relevant in today’s sponsorship marketing space…and how it is being used by brands and properties. Nick shares insights from the work he has done in Asia, and reveals the trends catching his curious eye. You'll also learn about Nick’s career journey, his mentors, and the evolution of Cinco. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#33: Dave Hopkinson - President, Team Business Operations at Madison Square Gardens Sports Corp.
Release Date: 3/16/2021
Duration: 44 Mins
Authors: Gavin Roth
Description: As my listeners know, mentorship is a central theme of this podcast. And there’s one name that tends to come up more often than others. And that name is Dave Hopkinson. Dave was Chief Commercial Officer at Maple Leafs Sports & Entertainment where he spent 23 years, working his way up from ticket sales. He then made headlines, by going overseas to take on a similar role for Real Madrid – the most popular soccer team in the world. And recently was in the news again, when word spread that he is back on this side of the pond as President of Business Operations at MSG Sports – home to the Knicks, Rangers and Madison Square Gardens. Dave is a true industry heavyweight, a Canadian-born global sports marketing success story, and a great guy. We discuss his journey and how he overcame early struggles in sales, his mentors and his proudest accomplishments at MLSE and Real Madrid. He shares what led to his return to North America and what excites him about his new role in the world’s most famous city. And of course, professional development advice. It’s a story of a wonderfully managed career. Humility. Bold decisions. Plus... he reveals who he’ll be pulling for when the Knicks play the Raptors. A very quick answer. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#32: Three Professors who are Inspiring the Next Gen of Sponsorship Marketers
Release Date: 2/6/2021
Duration: 77 Mins
Authors: Gavin Roth
Description: An important detour for this episode as I chat with 3 of the leaders in the sponsorship and sport marketing education space. Three people charged with inspiring the next gen of sponsorship and sports marketers. My guests are: Cheri Bradish - Loretta Rogers Research Chair in Sport Marketing at Ryerson University Peter Widdis - Professor of Marketing and Innovation... and Program Coordinator of Sport and Event Business at George Brown And Vijay Setlur – Sport Marketing Instructor at Schulich School of Business We discuss their respective journeys, their mentors, their areas of academic focus, the trends they are discussing with their students… and their professional development advice. Three great minds… a lively chat full of insight, stories, and a few laughs. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#31: SickKids Foundation & Sobeys on the Pivot to Virtual Events - Danielle Donkers & Renee Hopfner
Release Date: 12/8/2020
Duration: 51 Mins
Authors: Gavin Roth
Description: My guests on this episode are: Danielle Donkers – Associate Director, Sponsorship at SickKids Foundation And Renee Hopfner – Director of Community Investment at Sobeys. SickKids Foundation is one of the true gold standards in the cause space. They stage several signature annual fundraising events… and as you’ll hear, had to flip all those plans on their head to address this new reality. Sobeys is a long-time partner of the SickKids Foundation and a business that has played a key role in helping communities and their partners during the pandemic. We discuss their respective career paths… their roles… and the mandates of their respective organizations that impact the lives of families, in very different… and very important ways. We then do a deep dive into SickKids GetLoud - the signature fundraising event for the SickKids Foundation. Danielle reveals how the Foundation team reimagined the event for 2020. And Renee and Danielle share insights into Sobeys' sponsorship of the event. We then wrap with some terrific professional development advice. Lots of insights and a fun chat. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#30: Canadian Tire on Sponsorship Tracking and Evaluation - Ashley Curran & Francis Dumais
Release Date: 9/9/2020
Duration: 61 Mins
Authors: Gavin Roth
Description: My guests on this episode are: Ashley Curran – Associate Vice President of Community Investment at Canadian Tire Corporation; She is responsible for driving corporate social responsibility programs which includes managing the brand and fundraising in support of Canadian Tire Jumpstart Charities. And Francis Dumais – Partner & Co-Founder at Elevent – a leading sponsorship marketing agency that counts Canadian Tire Corporation among it’s blue chip clients. We discuss their respective journeys and the people who inspired them along the way. Ashley gives insights into how Canadian Tire responded to the pandemic. We discuss how the need for social responsibility has changed the types of discussions CTC is having with their sponsorship properties… and the way CTC’s partnerships have had to be re-engineered. We talk about how Canadian Tire used to measure and evaluate their sponsorships… think really big Excel files… and how some innovative software tools from Elevent – with really cool names – have dramatically improved that process. Ashley and Francis share their thoughts on trends in sponsorship/partnership marketing. We discuss our shared love for the Olympics and Canadian Tire’s inspirational Olympic campaigns. And, as always, we wrap with professional development advice. I hope you enjoy! And for more episodes of the The Influencers of Sponsorship Marketing Podcast, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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#29: Scotiabank on Branded Content and Hockey Sponsorship - Mike Tasevski and Hayes Steinberg
Release Date: 7/7/2020
Duration: 47 Mins
Authors: Gavin Roth
Description: The focus of this episode is Branded Content. Now the concept of branded content is hardly new … brands like Nike and Red Bull have made it a cornerstone of their marketing plans for years. And perhaps unintentionally, they have led a subtle yet important pivot in the execution. More sponsors of branded content have bravely agreed to take a back seat… letting the story take centre stage. And ultimately, that makes the content more authentic and consumable. That is exactly what Scotiabank did with Hockey 24, the beautifully crafted 90 minute documentary that celebrates hockey at every level… and through a diverse range of voices … across this country. I’m joined by 2 key executives associated with the film. Mike Tasevski – Vice President of Global Sponsorships at Scotiabank; and Hayes Steinberg – co-owner & Chief Creative Officer at The Mark – the agency that developed the film We discuss the genesis of the project, the sell-in the Scotiabank and the reason it was so important to the bank as an extension of their deep sponsorship of the NHL. Mike also shares more about his mandate in one of the top sponsorship jobs in the country. And we also discuss their respective journeys, their mentors and their professional development advice. Hayes and Mike are 2 very intelligent people with super-hi EQ. They speak purposely, passionately and eloquently. I hope you enjoy!
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#28: MLSE, Sobeys & Second Harvest on Purpose-Driven Partnerships
Release Date: 5/10/2020
Duration: 42 Mins
Authors: Gavin Roth
Description: The focus of this episode is Purpose-Driven Partnerships. “10,000 Meals a Day – MLSE And Second Harvest Team Up To Feed Toronto” That was the name of an amazing partnership with purpose spearheaded by MLSE in April. To get the backstory and deeper context around why it was - and is - so important, I am joined by… Lori Nikkel – CEO of Second Harvest, Canada’s largest food rescue organization and a global thought leader on food recovery Mike Samardzic – Partner at XMC, one of Canada’s leading sponsorship and experiential marketing agencies Mike Bartlett – Vice President of Community Affairs at Maple Leaf Sports & Entertainment MLSE does so much more for this city than operate sport & entertainment properties. They play a crucial role in times of need. Mike shares how they came up with an idea to convert the floor of Scotiabank arena into a kitchen that pumps out over 10,000 meals a day for front-line workers and the disadvantaged. Second Harvest is a partner of MLSE and worked closely with them to distribute the meals. Lori shares eye-opening details of how big this issue is and how her organization helps those in need. Among other services, XMC advises brands like Sobey’s on ways to maximize their sponsorships. We are seeing more brands adopt a purpose-driven mindset. Mike shares details of how Sobey’s play a key role in the food supply chain and how partnerships and sponsorships are a great way to amplify CSR platforms. Our 40 minute chat includes a variety of great insights and even a Raptors Parade story… I hope you enjoy.
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#27: Dr. Norm O'Reilly on the Canadian Sponsorship Landscape
Release Date: 4/27/2020
Duration: 59 Mins
Authors: Gavin Roth
Description: Gavin is joined by Dr. Norm O'Reilly. Dr. O’Reilly is a professor at the University of Guelph and one of the leading scholars in the business of sports. He is co-author of the Canadian Sponsorship Landscape Study, now in its 14th edition. We discuss Norm's journey, the CSLS and the impact of COVID-19 on the sports and sponsorship industries.
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#26: Impact of COVID-19 on Sports Sponsorships - Sarah Stovold, Ian Malcolm and Cary Kaplan
Release Date: 4/20/2020
Duration: 73 Mins
Authors: Gavin Roth
Description: Gavin is joined by a panel of experts - Sarah Stovold of NextWave by IMI, Ian Malcolm of Lumency and Cary Kaplan of Cosmos Sports & Entertainment - to explore the short-term impact... what the new normal may look like... how brands and properties are helping... and whether there is room for optimism right now.
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#25: Chris Overholt - President & CEO of OverActive Media Group
Release Date: 2/15/2020
Duration: 33 Mins
Authors: Gavin Roth
Description: Chris Overholt is President & CEO of OverActive Media Group, a global esports and entertainment enterprise with franchises in Overwatch, Call of Duty and League of Legends. Chris’ bio reads like a master class in career management – he started with the Raptors in 1996 and then moved on to senior sales and marketing roles south of the border with the Florida Panthers and Miami Dolphins before returning to Canada to lead the Canadian Olympic Committee through a period of unprecedented growth. He now sits at the reigns of one of the most dynamic global esports organizations in the world…. Our 30-minute chat covers a variety of topics, including… - How he transitioned from insurance sales to sports marketing - What compelled Chris to leave the COC and join OverActive Media Group – a decision he calls the hardest of his career - Insights into OverActive’s 8-figure partnership with Bell - The opportunities he sees in esports - Insights into sponsorships and partnerships he admires - His take on trends – including 5G’s impact on mobile gaming - And amazing professional development advice
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#24: Ian Malcolm - President & CEO of Lumency Inc.
Release Date: 1/7/2020
Duration: 54 Mins
Authors: Gavin Roth
Description: My final episode of 2019 features Ian Malcolm - founder & CEO of Lumency, a leading sponsorship marketing agency that works with top brands like Toyota, Labatt and Telus. Ian’s a strategic thinker who is hyper focused on value creation and continuous improvement. He is also full of insights and shares a bunch of them in this episode, including… • The genesis of Lumency and the core values the organization lives by • How experiential marketing and brand attitudes differ in other parts of the world • How Budweiser’s hockey strategy in Canada took shape • A cool story about How Bud played a part in the Jets return to Winnipeg • Toyota’s shift to a Mobility company and how they leveraged their Olympic and Paralympic sponsorships to accelerate that shift • Sponsorship marketing trends, including the shift back to analog experiences and changes in how brands are funding sponsorships • Plus the benefits of working agency-side
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#23: Paul Joliat - Assistant Vice President, Global Partnerships at Sun Life Financial
Release Date: 12/8/2019
Duration: 60 Mins
Authors: Gavin Roth
Description: This episode’s featured guest is Paul Joliat – Assistant VP, Sponsorship & Philanthropy at Sun Life. Sun Life is one of the most active brands in Canada from an advertising, sponsorship and cause marketing perspective. Paul is a veteran of the sponsorship marketing wars, having negotiated deals from both sides of the table, many of them award-winners. November was Diabetes Awareness Month, and you’d be hard-pressed to find a brand that has done more to advance Diabetes awareness in Canada than Sun Life. A big focus of our chat is some amazing insights from his 9+ years at Sun Life. Including… - How Paul helped develop Sun Life’s sponsorship strategy and the challenges of doing so for an insurance brand - How Paul’s role expanded to include Philanthropy and how he took inspiration from the Purolator Tackle Hunger program when shaping Sun Life’s philanthropic strategy - Insights into how and why Sun Life selected Diabetes as the core of their corporate social responsibility mandate - The evolution of Sun Life’s sponsorship portfolio which includes notable properties such as the Toronto Raptors, Montreal Canadiens and the Grey Cup… and how each is used to amplify Sun Life’s CSR platform - Great example of how Paul sold the Raptor Jersey patch through internally to people with a finance or actuarial background - Insights into the Sun Life Grey Cup Fan March and the Sun Life Dunk for Diabetes program - We discuss the intersection between philanthropy and sponsorship and how it has grown across the industry. - And terrific personal and professional development advice from an executive who has worked on the agency, property and brand side.
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#22: Tanya Witty - Senior Director, Corporate Brand & Partnerships at Rogers Communications
Release Date: 11/12/2019
Duration: 34 Mins
Authors: Gavin Roth
Description: Tanya leads sponsorship strategy for Rogers. She offers insights into Rogers Hometown Hockey property. How Rogers has expanded into music (Live Nation) and mass transit (Pearson Airport). And how the new Rogers brand platform - Make More Possible – gets integrated into their partnerships.
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#21: Jim Kozak - Senior Vice President & Head of MediaCom Sports & Entertainment
Release Date: 10/28/2019
Duration: 42 Mins
Authors: Gavin Roth
Description: Jim is VP & Head of MediaCom Sport & Entertainment – the sponsorship division of MediaCom. He is one of the most respected sponsorship marketing execs in Canada and helped create the award-winning Kraft Hockeyville initiative. In this episode, he shares insights into that program as well as trends and advice.
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#20: Don Mayo - Managing Partner, Global at IMI International
Release Date: 10/5/2019
Duration: 37 Mins
Authors: Gavin Roth
Description: This episode’s featured guest is Don Mayo – Global Managing Partner of IMI International – a globally recognized marketing consultancy specializing in pre, during and post-evaluation of marketing initiatives, including sponsorship, brand marketing and media. For those who haven’t had the pleasure of meeting Don, this podcast will give you a small taste of his wit and intelligence. One of the true characters in our industry… Don feels big data is overrated, admits to an inherent cynicism and says he is wrong… a lot. We cover a lot of territory in a relatively brief chat….including: - How brands and properties are still not taking ROI as seriously as they should - The challenges of media bias - Examples of how Canada more than holds its own when it comes to engaging sponsorship activations. - And great advice for sponsorship marketers.
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#19: Bart Given - Managing Director of Torque Strategies
Release Date: 9/16/2019
Duration: 40 Mins
Authors: Gavin Roth
Description: Bart is Managing Director at Torque Strategies. His journey is unique, including a stint in baseball operations with the Toronto Blue Jays. In this episode, Bart shares insights into a campaign Torque developed for Canada Media Fund, highlighting the amazing content produced in Canada. We also discuss a very ambitious activation Torque worked on for HBC that helped re-establish the iconic retailer as an "Adventure" company. All that and some neat stories about his time as Assistant GM of the Jays.
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#18: Sam Galet - SVP, Strategic Partnerships - North America at Endeavor Properties
Release Date: 8/25/2019
Duration: 46 Mins
Authors: Gavin Roth
Description: Sam is SVP & Managing Director, Canada at Endeavor Properties. He is a true partnership architect who believes that your reputation is your currency. In this episode, Sam shares examples of some of the sponsorship programs he helped shape in challenging sectors like gaming and pharma. We also discuss trends and the evolution of Endeavor from its roots as IMG.
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#17: Gord Hendren - President of Charlton Insights
Release Date: 7/17/2019
Duration: 54 Mins
Authors: Gavin Roth
Description: Gord is president & founder of Charlton Insights - a leading research agency that specializes in sports & entertainment sponsorships, working with properties and sponsors alike. We discuss how Gord and his team help properties attract and retain sponsors, and how brands maximize their activations.
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#16: Matt Afinec - President & COO, Business Operations, Hamilton Tiger-Cats Football Club
Release Date: 6/25/2019
Duration: 57 Mins
Authors: Gavin Roth
Description: Matt is president & COO of the Hamilton Tiger-Cats and oversees sales, marketing, corporate partnerships and community and municipal relations. We discuss the special connection team owner, Bob Young, has with the team and the community, and we go deep into the genesis and planning of Tim Hortons Field. Matt also shares his views on sponsorship trends and offers outstanding personal and professional development advice.
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#15: Bonnie Hillman - President, A&C Inc.
Release Date: 6/10/2019
Duration: 35 Mins
Authors: Gavin Roth
Description: Bonnie is president of A&C. She is a leading authority on sponsorship strategy and negotiation, and former Chair of the SMCC. Bonnie shares insights into TD's partnership at Union Station and the TO Live/Meridian partnership - both architected by Bonnie and her team at A&C.
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#14: Josh Epstein - Head, Corporate Sponsorship at BMO Financial Group
Release Date: 5/20/2019
Duration: 58 Mins
Authors: Gavin Roth
Description: This episode features Josh Epstein, Managing Director, Sponsorship at BMO. Josh is one of the most respected sponsorship executives in the country. He speaks with a passion and conviction that is rare. We discuss... - How 5 seconds of courage helped kick start Josh’s career. - The amazing network Josh has cultivated over his career. - Insights into the RBC Olympians program, an initiative that helped Olympians make the transition after their competitive days were done. - Insight into RBC’s sponsorship of the 2010 Olympic Torch Relay and how it brought the Olympic spirit to nearly 1000 RBC branches in communities across the country. - BMO’s sponsorship strategy, centred around what’s known as the BMO Effect. He also gives a tease about what's to come with BMO’s support of the MLS and soccer in Canada as we head towards the 2026 FIFA World Cup. - Sponsorship industry trends and personal and professional development advice.
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#13: Mark Harrison - Founder, The T1 Agency & SponsorshipX
Release Date: 4/28/2019
Duration: 39 Mins
Authors: Gavin Roth
Description: Mark is President & CEO of T1 – one of Canada’s top experiential marketing agencies. He is the definition of an Influencer of Sponsorship Marketing. He has parlayed his passion for meaningful connections, events and helping brands drive business results into a successful business. And he’s never short on opinion. T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing conference Mark and his team developed in 2005 – was on this past week in Nashville and end of May in Toronto. Mark has been Globetrotting over the past couple years, speaking at sponsorship conferences around the world. We discuss the trends he is noticing, the campaigns and properties that have caught his eye. The importance of storytelling. The evolution of sponsorshipX. The benefits and risks of social responsibility campaigns. Mark shares insights into his incredible daily self-assessment plan and gives some powerful career development advice.
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#12: Matt McGlynn - Vice President, Brand Marketing at RBC
Release Date: 4/15/2019
Duration: 57 Mins
Authors: Gavin Roth
Description: Matt is Vice President, Brand at RBC. In this episode, Matt shares insights into RBC’s Olympic Training Ground program. We discuss RBC’s support of Golf and how RBC decides which golfers to endorse. Matt explains how RBC filters through the hundreds of proposals they receive each month. He shares other marketing initiatives that have caught his eye, trends he is noticing...and great professional and personal development advice.
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#11: Jordan Vader - Senior Vice President, Global Partnerships at MLSE
Release Date: 3/31/2019
Duration: 56 Mins
Authors: Gavin Roth
Description: Jordan is Head of Global Partnerships at MLSE. He shares insights into MLSE's unique partnership team structure and approach to prospects. He shines a light on two highly effective partnerships of very different magnitude - one with Osh Kosh and one with Scotiabank. Jordan also tells a cool story of how he parlayed an internship at WWE into a successful career in partnership sales. And he discusses the importance of relationships and knowledge enhancement.
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Ep. 5: Dana Gladstone - Vice President, Partnership Strategy & Licensing at Hockey Canada
Release Date: 3/29/2019
Duration: 58 Mins
Authors: Gavin Roth
Description: Ep. 5: Dana Gladstone - Vice President, Partnership Strategy & Licensing at Hockey Canada by Gavin Roth
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#10: Lisa Ferkul - Director & Head, Canadian Sponsorship Marketing at Scotiabank
Release Date: 3/18/2019
Duration: 43 Mins
Authors: Gavin Roth
Description: This episode features Lisa Ferkul who is Director, Hockey Sponsorship at Scotiabank. Lisa shares insights into the landmark Scotiabank Arena deal and how it is much more than a name on the side of a building. We also discuss sponsorship marketing trends and Lisa offers great professional development advice.
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#9: Jennifer Frees - Senior Director, Partnerships at Toronto International Film Festival
Release Date: 3/4/2019
Duration: 43 Mins
Authors: Gavin Roth
Description: Jennifer is Senior Director of Partnerships for TIFF. She shares insights into TIFF's partnership activation strategy, the benefits of moving to a Hunter/Farmer model, new asset creation and how they tackle the ROI challenge. Jenn also provides her unique perspective on mentorship and offers great professional development advice.
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#8: Andrea Shaw - Founder & Managing Partner of TTG Canada
Release Date: 2/16/2019
Duration: 28 Mins
Authors: Gavin Roth
Description: Andrea Shaw is a sponsorship marketing Hall of Famer. The founder and Managing Partner of TTG Canada joins Gavin to share memories and insights into the 2010 Olympic and Paralympic Winter Games, where Andrea was head of sponsorship sales and marketing and led her team to a record $760 million in sponsorship revenue. Andrea also shares her philosophy on partnerships, a story about leadership in the face of adversity, and offers inspiring personal and professional development advice,
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#7: Steve Merker - VP, Corporate & Community Partnerships at Princess Margaret Cancer Foundation
Release Date: 2/4/2019
Duration: 34 Mins
Authors: Gavin Roth
Description: In this episode of the Roth Revenue Podcast, Gavin sits with Steve Merker - head of fundraising at the world-renowned Princess Margaret Cancer Centre's foundation. We discuss how Steve helped launch the Ride to Conquer Cancer. Best practices in cause marketing sponsorships. A cool story of his first pitch to Swiss Chalet. And great professional and personal development advice.
Is Closed Captioned: No
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#6: Hari Sihvo - Director, Sponsorship Strategy at MolsonCoors
Release Date: 1/22/2019
Duration: 32 Mins
Authors: Gavin Roth
Description: My chat with Hari Sihvo who heads up sponsorship strategy and negotiation for MolsonCoors in Canada. How Hari got his start in the business.. Insights into Molson activations. His mentors. And advice for those looking to break into the business.
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#4: Brian Cooper - Chairman, MKTG
Release Date: 12/9/2018
Duration: 23 Mins
Authors: Gavin Roth
Description: Episode 4 of the Roth Revenue Podcast, featuring Brian Cooper - CEO of MKTG Canada. MKTG is the sponsorship and experiential marketing agency for Scotiabank, Canadian Tire, Adidas, Boston Pizza and other leading brands. Brian and his team played a key role in the landmark Scotiabank/MLSE partnership. We talk about that deal, Brian's relationship with Wayne Gretzky and his keys to personal and professional success.
Is Closed Captioned: No
Explicit: No
#3: Dan MacKenzie - Vice President & Managing Director at NBA Canada
Release Date: 11/6/2018
Duration: 65 Mins
Authors: Gavin Roth
Description: Dan MacKenzie is VP & Managing Director of NBA Canada. In this episode, Dan shares insights on the growth of basketball in Canada, an overview of a very cool new property called "NBA Crossover" that blends sport with the arts, and a great piece of advice on how to apply for your dream job.
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