Dec 10, 2021 18 min

#28 - Natal

from Liga de Marketing UNICAMP Hosted by Liga de Marketing UNICAMP

No último podcast de 2021, nós não poderíamos deixar de falar sobre a festividade mais importante do mês de Dezembro, o Natal! Esse feriado de raízes milenares é muito ligado à comercialização de produtos para serem entregues como presentes, e, com isso, as empresas investem forte no marketing e nas propagandas para esta data a fim de garantir um volume alto de vendas. Foi pensando nisso que os membros de Capacitação e o ilustre convidado Matheus Yuri, que é o atual Vice Presidente Externo da Liga de Marketing, criaram um episódio do podcast especialmente para falar um pouco mais sobre o assunto em um papo descontraído e trazendo cases de publicidades marcantes nesta data. Redes sociais (da Liga e dos membros): @ligademkt, @bruno25greco, @lara_barel, @paulo.munaretti e @math_yuri Links dos cases: Coca-Cola: https://www.cvi.com.br/tradicional-campanha-de-natal-da-coca-cola-completa-100-anos/ Magalu, Amazon: https://especiais.magazineluiza.com.br/natal/ Tok & Stok: https://resultadosdigitais.com.br/blog/campanha-de-natal/ Cannon: https://www.b9.com.br/82981/comercial-de-natal-da-canon-emociona-com-papai-noel-em-hospital-infantil/ Renner: https://rockcontent.com/br/blog/campanhas-de-natal-emocionantes/

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#28 - Natal

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