#28: Q&A with Bob Burg (Bestselling Author) — Becoming a Go-Giver

Last year, I read a lot of books, but one book that made a particularly lasting impact was The Go-Giver.  A special thank you to Graham Cochrane and his podcast for introducing me to this book.  The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Pindar takes Joe (and us as the reader) on a journey, where Joe meets 5 "go-givers" and learns the 5 counter-intuitive laws of stratospheric success. I'm honored and excited to bring you an interview with Bob Burg, co-author of The Go-Giver.  Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with today's business leaders, Olympic athletes, broadcast personalities, and even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over two million copies. The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and has been translated into 28 languages.  It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and it was on HubSpot's 20 Most Highly Rated Sales Books of All Time.  The American Management Association named Bob one of the 30 Most Influential Leaders, and Richtopia named him one of the Top 200 Most Influential Authors in the World. Go to https://www.calwalters.me/ for show notes!