28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry.She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth.Learn more about Oksana's work HERE.Connect with Oksana on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Sep 22, 2025

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28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies

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