#28 - Taufeek Shah - A Passion for Life (and Hot Sauce)

With a pinch of innovation, a dash of marketing acumen, and a heaping helping of hard work, Taufeek Shah has turned a family recipe into an international brand. Taufeek Shah, an Iowa native, is the founder and CEO of Lola's Fine Hot sauce based out of West Des Moines, IA. Taufeek started Lolas in 2016 taking his immigrant Filipino mother's generational family recipe hot sauce from mom's kitchen to farmers' markets, to ultimately retailers and restaurants across North America. Lola's features real peppers and fresh ingredients to create #flavorfirst hot sauces as well as line extensions into gourmet salsas, bloody mary mix, seasoning, cookie biscuits, and co-branded snacks with large national companies such as Casey's, Lowe's, Kum & Go, Walmart, Target, Hy-Vee, and more. In 6 short years, Lola's grown into over 8,000 retailers and restaurants across North America.   To get in touch with Taufeek, or to order some Lola's, go to:  http://lolasfinehotsauce.com/ - be sure to use Passion2022 to get 15% off your order.    To connect with Tyler go to: tylerkamerman.com