28. The Importance of Having a Marketing Strategy with Teresa Ma’aelopa

Do you need to build brand awareness and loyalty, stand out against your competitors, or improve your returns? Then you need a marketing strategy.  This week on the Boxers and Briefs podcast, senior marketing strategist and founder of Marketing Architect Teresa Ma’aelopa joins us to discuss what a marketing strategy is and why every business should have one.   With 20 years of experience in the industry, Teresa is well-versed in all aspects of marketing. Aftercouldn’t access recognising that most small and medium-sized businesses didn’t have access to the same level of strategic marketing knowledge and advice as large companies, she set out to share her expertise with businesses of all shapes and sizes. Thus, the Marketing Architect was born.    LINKS  https://www.marketingarchitect.co.nz/   https://gilligansheppard.co.nz/