EPISODE · Mar 26, 2025 · 36 MIN
#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)
from Mass Appeal · host adjoe
Questions Rodney answered in this episode:Tell us about your background.How did you go from brand management at P&G to co-founding SoLo Funds?At what point do you realize you’re ready to go full-time into your endeavor?How does SoLo Funds benefit working-class people?How did you grow SoLo Funds to where you are today?What are you looking forward to this year?Timestamp:2:45 Rodney’s entrepreneurial beginnings8:07 From P&G to SoLo Funds19:35 What is SoLo Funds?27:00 The network effect for organic growth32:12 Big things comingMentioned in this Episode:Rodney Williams’s LinkedInSoLo FundsSocial handle: @rodneybwilliams
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What this episode covers
Rodney Williams is the President and Co-Founder of SoLo Funds, a finance platform where community members can loan or borrow up to $625 directly from other community members. In this episode, you’ll learn the story behind SoLo Funds and how they’ve been able to reach 80% of their 2+ million users without paid advertising – a little something Rodney attributes to “the network effect.”
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#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)
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