28. The Perfect Customer

Who is the perfect customer? On this episode, Eric Forney and Michael Bounds talk about how they approach finding their perfect customer. They discuss the value of fishing in the deepest part of the pond instead of going after multi-million dollar deals. They also talk about how important it is to craft a message that speaks directly to the customer you are trying to attract. They explain the importance of bringing value to every relationship and how to bring that to your clients. They sum it up explaining how consistency beats intensity every time when you are farming leads.