28- The SaaS Lead Channel You're Not Using (But Should Be)

from The Growth and Influence Podcast · host Andrew Schultz

If there was a lead channel for your SaaS business where leads would: 1. Close 80% more often 2. Be more profitable and have MUCH lower CAC 3. Churn less often (probably) Would you want to use it? Of course you would! That channel is referrals. Jay Abraham, one of the most successful living marketers, identified 125 ways to get referrals, and says that using 3-4 of them consistently will change a business. Most companies are using 0, and nowhere is this more true than in SaaS. Let's talk about how getting more referrals.

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