28. The SEO Secrets That Put Mobile Carts on Page One with Kent (LocalEyes)

In this episode, we sit down again with Kent from LocalEyes, the SEO wizard helping mobile event businesses climb Google rankings and stay fully booked. You’ll hear the exact strategies Kent uses to get carts ranking #1 in major cities like LA, Chicago, and New York — often within months. We break down backlinks, citations, and why Google cares more about clear, helpful content than flashy design. Whether you’re running a coffee cart, photo booth, or mobile bar, this episode shows you how to get found online, build local authority, and turn Google into your best sales rep — without spending a dime on ads. ➡️ Claim your free guide: flashquotes.com/software-tools ➡️ Learn more about Kent & LocalEyes: localeyesgrowth.com ➡️ Join our Mobile Catering Accelerator Skool community: flashquotes.com/skool ⏱️ Timestamps 00:00 – Why SEO is the #1 growth lever for carts 02:10 – Client wins: ranking in LA, Chicago, and NYC 05:57 – How Google’s AI overviews are changing local search 09:14 – Backlinks explained (and why bad ones can tank you) 13:13 – Simple backlink strategies any cart can use 16:26 – Turning relationships into high-value backlinks 18:28 – Citations and the “NAP” rule every business must follow 21:41 – Quality vs. quantity: what Google actually values 22:39 – SEO trends and what’s working for event pros now 24:20 – Why “cool” website design can kill conversions 28:18 – The 3 SEO levers that drive long-term lead flow 🔑 Key Points Backlinks are referrals — quality beats quantity every time. Local SEO wins faster than global: one strong backlink from a venue or supplier can outrank 500 spammy ones. Google rewards clarity — simple sites with clear calls-to-action rank higher (and convert more). AI overviews are here to stay; building trust signals (reviews, backlinks, citations) gets you into them. Your website is your best employee — it should be simple, fast, and focused on conversions, not aesthetics.