#28 The Story Behind The Story Effect: Mike Hinn, founder & CEO of Knight Agency, joins Danielle for a conversation 15 years in the making

In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It's a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself.   The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own. Buy The Story Effect Now: https://tinyurl.com/2s4c57up   Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/   Additional Resources: Connect with Mike on LinkedIn Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Hiring decisions are often influenced by personal connections. Freelancing offers freedom but can lead to burnout. A strong company culture fosters genuine relationships. Vulnerability is essential for creativity and collaboration. Personal stories can significantly impact business success.