#28 | Toyota: The Self-Charging Car Controversy

Today we take a look at the recent controversy brought about by Toyota's high profile advertisement campaign where they boldly claimed that their car was 'self-charging'. Listen as we take a look at their disputed claims and break them down from an engineering perspective, before taking a look at it from a marketing communications perspective. Could it be that there is a defence to their claim? Or does this advertisement campaign signal the downfall of Toyota as being one of the leaders in cleaner car technology?If there are any other subjects you would like us to cover or guests you would like us to interview please let us know via our website, or on any of our social media pages. We would love to hear from you!If you enjoyed this episode make sure to subscribe, rate and don't miss an episode!Ryan Maughan LinkedIn profile - https://www.linkedin.com/in/ryan-maughan-a2893610/eTech website - https://www.etech49.com Follow eTech49 on social media: LinkedIn - https://www.linkedin.com/company/etech49-limitedTwitter - https://twitter.com/acexryan