28 | Why Most Events Fail—And What High-Performing Companies Do Differently 🎟️🔥 with Braughnwynn "Bibi" Brown (TENCUE, Hustle, EasyPost)

Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic.In this episode of Good Revenue, host Neeta Bidwai and Bibi cover:The resurgence of in-person events, and the diminishing demand for hybrid events.Challenges like increased costs and the need for budget constraints.The importance of creating emotional connections and delivering value through unique experiences, sustainability practices, and strategic design.Insights into managing operational improvements and strategic alignment within a PE-backed framework, including customer-centricity and employee-first culture.Actionable advice for senior executives considering event investments.What differentiates high-performance companies in their marketing and event strategies._Where to find Bibi:https://www.linkedin.com/in/bibibrown/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Good Revenue00:32 Current State of the Events Industry01:52 Navigating Budget Constraints and ROI02:57 Creating Memorable Event Experiences06:20 Hybrid Events: Challenges and Opportunities07:55 Sustainability in Event Planning10:13 Revenue-Generating vs. Brand Events13:58 Measuring Event Success17:38 Operational Insights from a PE-Backed COO22:28 Advice for CEOs and Senior Executives24:35 Conclusion and Final Thoughts_Referenced:• Good Revenue episode with CFO Hilda Mwangi: https://youtu.be/v5ceyBF0TcI FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.