#28 Why Not You? Making Money, Shifting Mindset & Building a Business with Denise Duffield-Thomas

In this special episode of The She is Courageous Podcast, I sit down with Denise Duffield-Thomas,  bestselling author, money mentor, and founder of Money Bootcamp, for a wide-ranging conversation about what it really takes to create a life and business of financial ease, clarity, and alignment. Denise shares her personal and practical journey, from growing up with money scarcity in a small Australian town to building a multimillion-dollar business that supports thousands of women worldwide. Together, Denise & I explore why money mindset is such a persistent challenge for women, how to navigate guilt and boundaries in business, and what it means to choose courage over perfection. We also spoke honestly about transitions, burnout, and why success doesn’t always mean "more" but sometimes simply means choosing differently. Denise’s approach is refreshingly real: no fluff, no hustle, and whilst she calls herself a 'lazy introvert' what she shared was a brilliant reminder that "effortless" doesn’t mean doing nothing,  it means aligning with what matters most and that means you really can make money with ease. Whether you’re just starting your entrepreneurial journey or navigating a pivot in life or business, this episode offers inspiration, tangible mindset shifts, and an incredible does of encouragement. I genuinely feel like I just had a one to one coaching session with Denise, I hope you do too! Key Topics Covered - Denise’s journey from life coaching to money mentoring- What it really means to "make money with ease- Letting go of people-pleasing and perfection- Why so many women struggle with pricing and boundaries- How to navigate unsupportive energy from friends and family- The courage to pivot, even when you're successful- Reframing guilt and redefining what wealth can look like Denises Best Quotes “I serve, I deserve.” – Denise Duffield-Thomas“Why not me?” – the question Denise credits with shifting everythingYou can make money and make mistakes.” – a reframe every entrepreneur needs to hearYou don’t have to achieve the dreams of your whole life right now.” – on timing, pressure, and permission Denise has helps thousands of entrepreneurs transform their money mindset but in this episode we went deeper than just money mindset, heres the gold  00:00 – Introduction and Shelley’s pinch-me moment 03:15 – Denise’s early money story and the influence of the women who raised her 09:25 – The evolution of Denise’s business and how she found her niche 15:40 – Money mindset myths and the guilt women often carry 23:10 – Pricing, permission and saying no with confidence 27:20 – Navigating people with conflicting money beliefs 33:00 – Creating proof and finding the right community 36:45 – “Make money with ease” – what Denise really means by that 45:30 – Shifting from hustle to balance – Denise’s personal transition 52:00 – Identity beyond business and letting go of dreams that no longer fit 59:20 – The power of “Why not me?” and courageous decisions 1:03:00 – Final reflections and a powerful affirmation to take with you Connect with Denise Duffield-Thomas: Website: denisedt.com Instagram: @denisedt Books: Lucky Bitch, Get Rich, Lucky Bitch, Chill and ProsperCheck Out Denise's Money Bootcamp here    Watch the episode on YouTube here