28. You Make It Happen: The 10 Questions Every Investor Asks Before Investing In A Business (with Stuart Cook, Founding Partner of TWIYO Capital)

Whether you're looking to bring on an investor for your business, or you're an entrepreneur looking for your next investment opportunity, this episode is for you. You Make It Happen on today's episode with investor extraordinaire Stuart "Stuey" Cook, Founding Partner in TWIYO Capital, CEO of Flave, and Vision Partner with us at The Entourage. He is also the former CEO of Zambrero, who, starting at just 23 years old, took the business' revenue from $1.1 Million to $75 Million in 6 years. Along the way, Stuey has also been named a World Economic Forum Young Global Leader and Australian Young CEO of The Year. To top it off, he was one of the first investors in The Entourage back in 2011! As one of Australia's top investors in the entrepreneurial scene, Stuey know what's on every investor's mind when they're looking for their next opportunity, so in today's episode, he's shared the 10 questions every investor asks themselves before investing in a business. Find out what needs to go into a pitch, when you should pitch, what type of investment you should look for, how much you should be asking for, and so much more in this episode packed with so investment gold. Check it out if you want to up your investing game. Timestamps: [1:56] Stuey Cook shares his experience in investing and raising capital [2:29] The one question every investor has to ask [3:49] Tell-tale signs a business is ready for investors [4:54] Why an investor will consider your processes and structure [5:37] Stuey highlights the value of timing when investing in a business [6:10] How organised team structures attract more investors [7:05] Establishing your business among competitors [7:46] Why re-evaluating your financial model is crucial before inviting investors [8:33] The importance of valuation to investors [10:00] The key role of anchor investors in any business [10:32] Is raising equity the best option for you? [11:21] The most important question every investor asks before taking the plunge