#280 - Amy Porterfield Just Shut Down Her $60M Program—Here's What It Means for Your Course  episode artwork

EPISODE · Jan 14, 2026 · 10 MIN

#280 - Amy Porterfield Just Shut Down Her $60M Program—Here's What It Means for Your Course

from Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching · host Kate McKibbin

Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million.And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now.If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you.Because the online course model has fundamentally changed. And most people aren't talking about it honestly.In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026.Want help pivoting your course business to what's actually working?Drop me a DM on Instagram: @hellofunnels

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#280 - Amy Porterfield Just Shut Down Her $60M Program—Here's What It Means for Your Course

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