280: Successful Fundraising with Social Media

In this episode, Sarah interviews Brandon Peacock, founder of Hit the Ground Running, who shares his incredible journey from surviving a traumatic shooting to becoming a leading expert in using social media for fundraising. Learn how Brandon's authentic storytelling and strategic content creation led to millions of views and significant fundraising success. Dive into useful tips on crafting compelling stories, optimizing donation pages, and effectively using platforms like Instagram for community engagement and fundraising. This episode is a goldmine for nonprofit leaders looking to make a bigger impact through social media. Episode Highlights Brandon's Incredible Journey Social Media Success: Building a Global Community Mastering Social Media Fundraising Understanding Short Form vs. Long Form Content Top of Funnel and Lead Magnets Explained Creating Authentic and Engaging Stories Optimizing Your Donation Page for Success Meet the Guest Brandon Peacock is the founder of Hit The Ground Running (HTGR), a six-figure NFP that operates almost exclusively through online campaigns. With a focus on empowering trauma survivors, HTGR provides access to essential physical therapy, mentorship, and community support. Brandon's leadership has helped the organization gain over 40 million views on social media and 130k cumulative following in just over one year, building a global community of supporters and survivors. He brings a wealth of experience in scaling nonprofit initiatives through digital platforms and innovative fundraising strategies, offering valuable insights into how charities can achieve growth and impact in today's online landscape. Connect with Brandon: www.htgrcharity.com @peacock_brandon (IG and Tik tok) . Anyone interested in joining our waitlist for our Not for profit university (social media strategy group) can email me directly at [email protected] to join our waitlist! The community should be going live by December 2024. Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with Sarah: On LinkedIn>> On Facebook>> Subscribe on YouTube>>