280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club

Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month. Christelle started a Thursday-afternoon kids' craft class to relieve her own burnout. It built a wait list. Stefanie ran the numbers on a spreadsheet that night and quit her corporate engineering job the next day. They franchised it, hit a wall, and when COVID shut the in-person clubs they de-franchised on purpose and turned their former franchisees into their biggest ambassadors. In this conversation, Christelle and Stefanie reveal: - Why they blew up a 61-location franchise on purpose - The $1,000/month math behind a class you run one hour a week - Why every ad, post, and newsletter points to one free 60-minute workshop - How twice-a-week launches cut their cost per lead to less than half - The VIP upsell and order bump that help the ads pay for themselves - The milestone they hit this year, and why it is not the part that made them emotional FREE RESOURCE: Get the one-page playbook from this episode → https://podcast.stu.me  CONNECT WITH CHRISTELLE & STEFANIE: - Website: https://www.creativecraftingclub.com  - Instagram: https://www.instagram.com/creativecraftingclub  - Facebook: https://www.facebook.com/creativecraftingclub  CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe for new episodes every week.