#280 The Good and Bad of Psychographic Segmentation

Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations.  With data from social media, it is easier than ever to use psychographic tools to segment your market.  As marketers, we love the ability to zero in on a specific audience. However, this same information can be used for a wide range of applications, many of which were never anticipated.