280: The Strategy and Marketing Episode

Both marketing and strategy are fundamental to the health and success of a learning business, which is why we knew we had to address them in the context of the learning business MBA.  Of course, the learning business MBA doesn’t exist yet, rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working in market-facing learning businesses so they can ensure their organizations survive and thrive. While a single podcast series won’t allow us to do the work of a true advanced graduate degree, we can cover some key areas, give you ideas to ponder, and offer tools to try in your learning business. In this second installment in our seven-part series on the learning business MBA, we focus on two fundamental areas of knowledge for those leading and working in learning businesses: strategy and marketing. We offer simplified definitions of each and share related resources and tools to help you grow your learning business in each of these areas. Full show notes and transcript available at leadinglearning.com/episode280. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.