280 Transparency Now. Pricing Demands From Patients, Payors, and IVF Centers. Bret Anderson. Shruti Sood. Heather Stark

Patients want clearer pricing, clinics want operational sustainability, managed care wants predictable cost control……and everyone wants more transparency.This epiosde centers on the groundbreaking Journal of Assisted Reproduction and Genetics (JARG) paper on Activity-Based Costing in IVF and what it actually costs.We’re joined by Pinnacle CFO Shruti Sood, The Fertility Partners CEO Heather Stark, and Chartis Partner Bret Anderson to discuss:Why IVF costs have not been accurately accounted forHow activity-based costing could reshape pricing modelsThe real impact of payer consolidationWhere clinics confuse capacity problems with volume problemsWhether different prognosis patients should be priced differentlyHow managed care pressure will change IVF economics