280. Why Your Leadership Skills Are Killing Your Growth (And What to Do Instead) - Dr. J.J. Peterson

Ready to build smarter? Meet Breakthrough Academy at Build Show Live in San Antonio, Sept 10–12. Use code BTA26 for 25% off. Click the link to register: https://www.buildshowlive.com/To learn more about Breakthrough Academy, click here: https://trybta.com/EP280 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL280 Most contractors become leaders by accident.You start a business because you're great at your trade. Then suddenly you're managing crews, handling conflict, giving feedback, and trying to keep good people from walking out the door.And if you're like most owners, nobody ever taught you how to do any of it.That's why this week's Contractor Evolution episode with leadership expert and former Head of Storybrand Dr. J.J. Peterson is worth your time.In this conversation, Dr. J.J. breaks down a simple approach to leadership that helps you:- Keep your best people longer- Reduce costly mistakes and miscommunication- Build a team you can actually trust- Create a culture people want to be part ofThe best part?You don't need to become some hard-nosed manager or abandon the "nice guy" you've always been.Strong leadership isn't about being tougher. It's about creating clarity, accountability, and trust.00:00-Intro04:41-Guide Versus Hero11:28-Formulaic Collective Communication22:20-Badass Softy Philosophy30:45-Empathy and Authority40:45-Three Leadership Pillars49:53-Modern Leadership Era