281. Future of Podcasting in 2026: Do You Really Need Video to Build a Successful Podcast?

Is the future of podcasting looking bleak?With the way some YouTube experts and strategists talk about it, you may think that audio only podcasts are becoming a thing of the past, and that you have to be on YouTube to have a successful podcast. The reality is that the 2025 podcast data tells a different story, a story that more business owners need to know.Today, I'm breaking down the 2025 podcasting stats and answering the question of whether or not you need video to build a successful podcast. Now, let me warn you, I do nerd out on the data, but I promise it's very insightful and will help you to decide whether a video or audio only podcast is the best option for you.In this episode, I'm giving you all the tea on:The future of podcasting for business ownersWhat the data actually says about audio only podcasts in comparison to video podcastsHow to decide which podcasting medium is right for youResources Mentioned in Today's Episode:VIP Podcast LaunchEvergreen Marketing AcceleratorBlog: Podcasting for Small BusinessesBlog: Audio Only Vs. Video PodcastsSimplecast Blog on 2025 Podcast InsightsSounds Profitable 2025 Podcast LandscapeEMarketer Study on Podcast ConversionsYouTube Tutorial: How to Add Your Audio Only Podcast to YouTube Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode281/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: [email protected]: www.mamaturnedmompreneur.com