#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand

On this episode of DTC Pod, Blaine chats with Robbie Salter, one of the founding partners of Jupiter. Robbie shares his journey of creating innovative products and addressing the needs of both men and women. They discuss how to build a brand, starting from scratch, navigating supply chain issues to inventory management, building a CX flywheel, and the importance of having a mission greater than your product.We cover:1. Haircare innovation and product development2. Supply chain challenges and inventory management3. Building a brand strategy consultancy4. Investing in venture capital and startups5. Entrepreneurship and asking questions6. Customer experience and packaging7. Mental health advocacy and giving backTimestamps[00:05:40] Finding a problem worth solving[00:10:01] Developing dandruff care products[00:12:17] Embracing curiosity[00:16:00] Finding manufacturers[00:18:18] Decisions on product ingredients[00:22:56] Packaging vs product quality[00:26:57] Importance of customer experience, female perspective[00:33:09] Overcoming supply chain issues, prioritizing customers[00:36:56] Honesty and transparency[00:40:51] Focus on mental health[00:44:11] Nights and Weekends brand consultancy[00:47:53] Importance of trust in a partnershipRevolutionizing the Haircare Market:"We knew that better was possible. Something that felt a little bit more elevated. When you looked across the category, other categories, and you saw there was innovation being done, both from a packaging perspective, a formulation perspective, a messaging perspective."The Importance of Products Over Packaging:"At the end of the day, I don't think people really care about the package that they received... We knew that we had made the right decisions and that we were on to something good."Becoming a Successful Entrepreneur:"I think what makes a good entrepreneur, one of the qualities that makes a good entrepreneur is a great level of comfort looking stupid when asking questions, right?"Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokRobbie Salter - Co-CEO and Co-founder of Jupiter Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated