281: Uncover Your Company's Hidden Stories for Press Release Gold

Send us Fan MailAre you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand.Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist.Key Takeaways from This Episode:Why most press releases fail to generate earned mediaThe secret to creating press releases that journalists actually want to readHow to leverage AI in press release writing (without letting it take over)The types of press releases you should avoid sendingStrategies for uncovering your business's unique story angleThe Power of Strategic Press ReleasesDiscover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity.AI and Press Releases: A Delicate BalanceMickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice.Crafting Your Business StoryUncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike."Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie KennedyWhether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach.Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice.Connect with MickieWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Instagram: https://www.instagram.com/ereleasespr/YouTube: https://www.youtube.com/user/ereleases Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here